As the famous saying goes in service industry that “Customer is King” similarly in VAS domain it goes without saying that “Content is King”. The definition of content is any textual, visual or aural piece which can be experienced through any media. This media can be anything like Website, Mobile, TV, Print etc. The success of any media lies in the fact that how much content a end user is consuming through that particular media. The content consumption pattern in turn depends on the adaptability or popularity, ease of access and cost of accessing the content through that media. At the end of the day it is content which is being consumed by the end user and its the King or most critical success factor for that particular media.

Today Mobile has become most personalized instrument for each individual. Recently i received one sms which explains the importance of mobile in our life “Years ago, people used to wake up and see God`s image. But now they wake up and see how many messages & missed calls are there”. This dependency on mobile is good also and is bad also, which i will discuss in my future blogs but fact of matter is today the content has become commodity and we cannot live without it. The mobile content is gaining lot of importance and attention from last few years and it is visible that today each and every song getting released commercially has its ringotne, CRBT, wallpaper and video available on mobile. Daily we see news of hundreds of applications being added in application stores like Android etc. Providing content on mobile is not an option but necessity today becoz of reach of mobile & everyone wants to be the part of this mad rush. Everyone would like to register its presence on mobile so that they can capture the mind share of end user directly.

 

Going forward we can see much more tractions in this space and mobile will be flooded with content. The challenge will be to stand out from the rest and again in this the more engaging & personalized content which can capture the heart, mind and soul of the customer will be the King.